Admissions Open 2026 | Explore BS Digital Media & Communication
Department of Digital Media
School of Communication Studies · University of the Punjab

Creating the Next Generation of Digital Communicators, Innovators & Researchers

Preparing future-ready professionals through communication, creativity, emerging technologies, research, and responsible digital innovation.

Leadership

Guiding digital media education through institutional support and departmental vision.

Vice Chancellor

My mission is to raise the productivity of our graduates through quality education and practical knowledge to contribute in a significant way to the national economy.

Chairperson

Welcome to the Department of Digital Media, where innovation meets purpose.

Our mission is to prepare future-ready digital media professionals who combine creativity, critical thinking, ethical leadership, and technological expertise to shape the evolving media landscape. Through quality education, cutting-edge research, and strong industry engagement, we empower our students to lead, innovate, and create meaningful impact in an increasingly digital world.

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Discover a learning environment where communication, creativity, research and emerging technologies come together to prepare future leaders of the digital society.

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Explore the Department

Why Department of Digital Media?

A future-oriented academic environment where creative practice, research and innovation come together.

Future-Oriented Curriculum

Digital communication, AI, multimedia production, research and emerging technologies.

Learning by Creating

Hands-on projects, podcasting, editing, campaigns, internships and creative production.

Research That Matters

Research in AI, MIL, digital resilience, misinformation, digital culture and society.

Industry Engagement

Connections with media, technology, creative industries and public institutions.

Global Partnerships

International collaboration supporting research, teaching and institutional growth.

Community Experience

A collaborative academic community encouraging creativity, leadership and innovation.

Academic Excellence

Programmes designed for the evolving digital communication landscape.

Current Programme

BS Digital Media & Communication

A four-year undergraduate programme combining communication, creativity, technology, research and media production.

Future Programme

MS Digital Media & Communication

A graduate programme focused on advanced research, digital communication scholarship and emerging media innovation.

Future Programme

PhD Digital Media

A doctoral programme for original research and academic leadership in digital media and communication.

Future Offering

Professional Development

Short courses and executive learning for digital media professionals and educators.

Facilities & Learning Spaces

Where ideas meet technology.

🎙

Podcast Studio

For podcast production, interviews, digital broadcasting and audio storytelling.

💻

Multimedia Editing Lab

For video editing, design, animation and digital content creation.

🤖

AI & Emerging Media Lab (Future)

For AI applications, immersive media and emerging digital technologies.

🏢

Multipurpose Digital Centre

For workshops, seminars, conferences, exhibitions and industry engagement.

🤝

Conference Room

For academic meetings, Board of Studies sessions, thesis presentations and collaborations.

🎓

Well-Equipped Classrooms

Technology-enabled spaces for interactive teaching and multimedia instruction.

Meet Our Faculty

Dedicated scholars, researchers and professionals committed to advancing digital media education, innovation and research.

Prof. Dr. Savera Mujib Shami
(Professor & Chairperson)

Profile / Resume, Publications, Research Interest

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Mr. Fahad Mahmood
Assistant Professor

Profile / Resume, Publications, Research Interest

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Ms. Sana Naveed Khan
Assistant Professor

Profile / Resume, Publications, Research Interest

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Research That Matters

Interdisciplinary research addressing contemporary challenges in digital communication and society.

AI & MediaMedia & Information LiteracyDigital ResilienceMisinformationDigital EthicsCreator EconomyPolitical CommunicationEmerging Media

Global Partnerships

Focused collaborations strengthening research, teaching, capacity building and knowledge exchange.

International Collaboration

University of Glasgow

CIRCLE – Co-creating Inclusive Research Culture and Leadership Environments. A strategic collaboration focused on research culture, academic leadership and institutional development.

Capacity Building

Canadian High Commission

Collaboration supporting digital resilience, responsible technology use and capacity building through education and public engagement.

Become Part of DDM

Join a dynamic academic community where communication, creativity, research and technology come together.

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